Pakistan’s Mobile Phone Market: Local Manufacturing on the Rise

Pakistan’s mobile phone market is going through a major shift, and the big story is local manufacturing.

What’s happening?

According to the Pakistan Telecommunication Authority (PTA), in July 2025, local companies manufactured or assembled 3.59 million phones. That’s more than double (up 123% YoY) compared to last year. The growth also looks strong on a month-to-month basis, rising 64% from June.

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So what’s behind this surge? A big reason is the “low base effect.” Last year, sales fell sharply in June 2024 as buyers rushed to get phones ahead of expected budget changes. This made the current numbers look much stronger.

7-month picture

From January to July 2025 (7M2025), locally made phones hit 17.83 million units, slightly lower than the 18.95 million recorded last year. Out of these, about half (52%) were feature phones (2G), while the other half (48%) were smartphones.

What’s notable is that 95% of Pakistan’s mobile demand is now being met locally, showing how fast the domestic industry has grown compared to relying on imports.

Who’s leading the market?

The top locally assembled brands in 7M2025 were:

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• VGO Tel – 2.12m units
• Infinix – 2.01m units
• Itel – 1.53m units
• Vivo – 1.38m units
• Xiaomi – 1.04m units
• Samsung – 0.93m units

Other players include Tecno, QMobile, G’Five, and Nokia.

Outlook ahead

Looking forward, sales are expected to grow by 7–8% YoY over the next year. With inflation easing and brands like Samsung and Xiaomi usually launching new models in September, the industry is expected to see even more activity.

For investors, companies like Airlink Communication (AIRLINK) and Lucky Cement (LUCK) stand to benefit since they are linked with major brands being assembled locally.

Final take

Pakistan’s mobile phone market is becoming more self-reliant, with local players taking charge. The trend is positive for the economy, reducing import bills while creating jobs. For investors, this steady shift signals new opportunities in the tech and manufacturing space.

Source: Topline Securities

⚠️ This post reflects the author’s personal opinion and is for informational purposes only. It does not constitute financial advice. Investing involves risk and should be done independently. Read full disclaimer →