{"id":9370,"date":"2025-06-02T10:04:22","date_gmt":"2025-06-02T05:04:22","guid":{"rendered":"https:\/\/ksestocks.com\/blog\/?p=9370"},"modified":"2025-06-02T10:04:28","modified_gmt":"2025-06-02T05:04:28","slug":"how-are-mobile-gaming-and-social-media-driving-airlinks-smartphone-sales","status":"publish","type":"post","link":"https:\/\/ksestocks.com\/blog\/how-are-mobile-gaming-and-social-media-driving-airlinks-smartphone-sales\/","title":{"rendered":"How are mobile gaming and social media driving Airlink’s smartphone sales?"},"content":{"rendered":"\n

In recent years, mobile gaming and social media<\/strong> have revolutionized the way Pakistanis engage with technology, transforming smartphones from communication tools into essential lifestyle companions. According to a recent report by Foundation Securities, these two sectors are now major growth engines<\/strong> for the country\u2019s smartphone market, and Airlink Communication Ltd.<\/strong> (AIRLINK<\/a><\/strong>) is strategically positioned to benefit.<\/p>\n\n\n\n

Mobile gaming: the new upgrade driver<\/h2>\n\n\n\n

Gaming has taken the lead in app consumption, accounting for 64% of all app downloads in 2023<\/strong>. A key player in this trend is PUBG Mobile<\/strong>, which recorded 6.4 million downloads<\/strong> last year alone. These figures indicate a clear shift: consumers are no longer satisfied with low-performance phones. They\u2019re seeking high-speed, powerful devices<\/strong> that can handle gaming smoothly, and that means upgrading smartphones more frequently<\/strong>.<\/p>\n\n\n\n

As gaming becomes more competitive and immersive, it demands better graphics, faster processors, and enhanced battery life. This is fueling consistent demand for mid-range smartphones, Airlink\u2019s sweet spot. By manufacturing and distributing budget-friendly but powerful Android smartphones under brands like Xiaomi, Tecno, and Itel<\/strong>, Airlink is well-placed to serve this rising demand.<\/p>\n\n\n\n

Social media: the always-on addiction<\/h2>\n\n\n\n

Social media isn\u2019t just a pastime, it\u2019s a digital necessity. TikTok led app downloads in 2023 with 31.8 million<\/strong>, followed closely by Facebook and YouTube, both of which command significant daily screen time among Pakistani users. In total, Pakistanis clocked 99 billion hours on mobile devices in 2023<\/strong>, an increase of 13.8% YoY<\/strong>, more than double<\/strong> the global average.<\/p>\n\n\n\n

This relentless demand for content is pushing consumers to prioritize high-performance smartphones<\/strong> with larger displays and superior audio-visual capabilities. Airlink’s focus on Android-based devices<\/strong>, which account for over 95% of app downloads in the country<\/strong>, means its product line is already aligned with consumer preferences.<\/p>\n\n\n\n

Why does this matter for investors?<\/h2>\n\n\n\n

Airlink is not just riding a wave, it\u2019s building the surfboard. With its strong distribution network and local assembly capability, the company offers a cost advantage over importers. The data suggests continued smartphone demand thanks to rising content consumption, and Airlink\u2019s core brands are positioned right where that demand is strongest.<\/p>\n\n\n\n

The report estimates that Pakistan\u2019s smartphone penetration remains at a low 31%<\/strong>, compared to 54% in comparable developing countries. This under-penetrated market, coupled with increasing screen time, sets the stage for multi-year growth<\/strong>, where Airlink stands to gain both volume and brand recognition<\/strong>.<\/p>\n\n\n\n

Source: Foundation Securities<\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

In recent years, mobile gaming and social media have revolutionized the way Pakistanis engage with technology, transforming smartphones from communication tools into essential lifestyle companions. According to a recent report by Foundation Securities, these two sectors are now major growth engines for the country\u2019s smartphone market, and Airlink Communication Ltd. (AIRLINK) is strategically positioned to benefit.<\/p>\n","protected":false},"author":9252,"featured_media":8307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154,155],"tags":[143],"class_list":["post-9370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-fundamental-analysis","tag-airlink"],"featured_image_src":{"landsacpe":["https:\/\/ksestocks.com\/blog\/wp-content\/uploads\/2025\/03\/AIRLINK-STOCK-PSX-1140x445.png",1140,445,true],"list":["https:\/\/ksestocks.com\/blog\/wp-content\/uploads\/2025\/03\/AIRLINK-STOCK-PSX-463x348.png",463,348,true],"medium":["https:\/\/ksestocks.com\/blog\/wp-content\/uploads\/2025\/03\/AIRLINK-STOCK-PSX-300x188.png",300,188,true],"full":["https:\/\/ksestocks.com\/blog\/wp-content\/uploads\/2025\/03\/AIRLINK-STOCK-PSX.png",1920,1200,false]},"_links":{"self":[{"href":"https:\/\/ksestocks.com\/blog\/wp-json\/wp\/v2\/posts\/9370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ksestocks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ksestocks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ksestocks.com\/blog\/wp-json\/wp\/v2\/users\/9252"}],"replies":[{"embeddable":true,"href":"https:\/\/ksestocks.com\/blog\/wp-json\/wp\/v2\/comments?post=9370"}],"version-history":[{"count":3,"href":"https:\/\/ksestocks.com\/blog\/wp-json\/wp\/v2\/posts\/9370\/revisions"}],"predecessor-version":[{"id":9469,"href":"https:\/\/ksestocks.com\/blog\/wp-json\/wp\/v2\/posts\/9370\/revisions\/9469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ksestocks.com\/blog\/wp-json\/wp\/v2\/media\/8307"}],"wp:attachment":[{"href":"https:\/\/ksestocks.com\/blog\/wp-json\/wp\/v2\/media?parent=9370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ksestocks.com\/blog\/wp-json\/wp\/v2\/categories?post=9370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ksestocks.com\/blog\/wp-json\/wp\/v2\/tags?post=9370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}