The Pakistani pharmaceutical industry continues to expand, with the antibiotic segment alone valued at Rs185 billion in FY25. With 12% YoY growth, the sector presents a massive opportunity for pharmaceutical companies looking to expand their market share.
To capture this demand, Citi Pharma Limited (CPHL) is launching four new antibiotics, strategically targeting high-demand bacterial infections. These include Triaxonecit (Ceftriaxone sodium), Floxcip (Ciprofloxacin HCL), Cefask (Cefixime trihydrate), and Lenon (Levofloxacin).
Ceftriaxone sodium is a widely used antibiotic for treating pneumonia, meningitis, blood infections, and urinary tract infections. The total market size for this molecule is Rs27.5 billion. Among the leading brands, SAMI’s Oxdil holds a 26% market share, followed by Macter’s Titan brand with 9%.
By introducing Triaxonecit, CPHL aims to compete with established brands in the injectable antibiotics segment.
Ciprofloxacin is used for severe infections that do not respond to other antibiotics. It is available in pill and intravenous (IV) forms, with a total market size of Rs16 billion.
The segment leader is SAMI’s Novidat, which dominates the market. With the launch of Floxcip, CPHL is entering a high-demand antibiotic category that treats a variety of bacterial infections.
Cefixime trihydrate is a widely prescribed antibiotic for ear infections, throat infections, UTIs, and pneumonia. The total market for this segment is Rs22 billion.
Barrett Hodgson’s Cepsan leads with an 18% market share, while SAMI’s Caricef holds 17%. CPHL’s Cefask aims to capture a portion of this high-growth market segment, offering a cost-effective alternative to existing brands.
Levofloxacin is a widely used respiratory antibiotic, with a market size of Rs6 billion. Getz Pharma’s Leflox leads the segment with a 29% share, followed by High-Q’s Levo (9%).
With Lenon, CPHL is aiming to expand into the levofloxacin market, leveraging its retail expansion strategy to compete with leading pharmaceutical brands.
CPHL’s foray into the antibiotic market is a strategic move that aligns with its retail expansion plans. By introducing widely used, high-demand antibiotics, the company is set to:
CPHL’s entry into Pakistan’s Rs185 billion antibiotic market is a bold step toward establishing itself in the retail pharmaceutical sector. With the launch of four key antibiotics, the company is poised to challenge industry leaders and capture a share of this high-growth market.
As CPHL continues to expand its product portfolio, its focus on high-demand therapeutic segments will play a crucial role in driving future growth and profitability.
Source: Sherman Research
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With the antibiotic market in Pakistan growing rapidly, CPHL’s new launches are well-timed. It’s a smart move to focus on such key segments, but it’ll be a challenge to capture significant market share from the industry leaders.